Four Benefits of Adding Video to Your Website
July 31st, 2010Video used to be a nice add-on for an e-commerce site, a frill that companies could feature or not without obvious repercussions. That is no longer the case. Today, video is a must-have for e-businesses concerned with SEO [search-engine optimization], conversion rates, and brand identification—essentially any company with an online presence and intent to succeed.
Placing video on your website is a smart business practice. Here’s why:
1. Video makes your Web site sticky. Videos provide a dynamic, interactive experience for site visitors. By using videos, e-businesses can highlight promotions, provide tutorials, and show customers how products operate. The engaging nature of video encourages users to spend more time on a page, thereby increasing stickiness and ad revenues.
2. Interactive videos help you “upsell.” Videos can convey more essential data in a shorter time. The viewer does not have to read long texts or jump between pages. Instead, he or she gets “fed” exactly the data you want to deliver. That’s not to say that video makes the user passive, however. Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell.
3. Videos drive traffic. Search engines now offer video as part of integrated search results. With proper SEO, videos can drive traffic that might otherwise be directed elsewhere to your website instead.
source:
Shmulik Weller
CEO
SundaySky
New York
Introducing the Slicker Clicker
July 5th, 2010We created this piece for the KIS company a couple of months ago. The product launch will be taking place very shortly. Please check out www.slickerclicker.com
A good man created this product for his ailing wife. He’s decided to make it available to others at a tremendous cost to himself.
AustinHD is always appreciative of opportunities to help people who are committed to helping others. That’s what KIS company is all about… Keep it Simple.
Team Reading
July 4th, 2010A couple of copies of 
The Go-Giver were recently purchased for the AHD team. It resonated enough to warrant a blog post- not the sort of thing we normally share on this site. Next up is The Alchemist (again.)
If you’ve read these two books, then Austin HD would love it if you might recommend something for the queue. If you haven’t read them, they are both wonderful, afternoon-reads.
